VolverOur latin america export rep visits Brazil
This October, Albert Pons Tamayo, head of the Montana Colors export department in Latin America, embarked on an exciting adventure: a tour all around Brazil visiting stores that carry our products, thanks to the national distributor, Montana Química (MoQ).
Through two weeks, seven states and ten brand presentations, Albert piqued the interest of vendors, applicators and artists from various parts of the country.
As a graffiti artist and export manager for Montana Colors in Latin America, Albert Pons is responsible for presenting the history and values of MTN since 1994; Jordi and Olga's work, the evolution of the company and its close relationship with urban art, as well as our production process through Basics and Air. What’s more, he was in charge of presenting the current MoQ catalog product by product, demonstrating the products in different ways and doing presentations that changed depending on the needs of each point of sale in attendance.
The lengthy trip, was very useful for generating positive synergies with our new outlets located in different areas. At the same time it was an opportunity to make contacts with spray paint consumers of all kinds, from professional painters to architects and obviously artists. MoQ also organize weekly presentations and sales through its commercial and technical networks, dedicated and enthusiastic about the project.
“The effort and resources to cover such distance was considerable, but, on the other hand, the payback in each city visited was extraordinary. Young people are thrilled about the project, and with the capillarity in classic paint shops, we can reach audiences very quickly like professionals, decorators or DIY enthusiasts, in an efficient and fast way.”
Albert Pons Tamayo, Latin America Export Department.ShareDecember 30, 2019