ReturnGeneration Equality Murals Painted with Montana Colors
Montana Colors is proud to have collaborated with a production carried out last month by the Galician artist Lula Goce in the emblematic Montmartre neighborhood of Paris, located in the 18th arrondissement. Entitled “Knowledge 2,” the huge piece painted by the muralist was presented to mark the French Forum for Gender Equality and is the second in the #GenerationEqualityMurals series curated by Street Art for Mankind (SAM) that focuses both on the aspirations of young people and the intergenerational bond that drives women.
The initiative was the result of cooperation between the French Government, UN Women, the Paris City Council, ManpowerGroup and Street Art for Mankind, aiming to educate new generations on gender equality, serving as an example to inspire and unite, empowering women to challenge inequality.
The mural represents a starting point for dialogue with the Parisian public, which will be amplified worldwide, thanks to the free app "Behind the Wall" designed by SAM, where the public can dive deeper into the work of art by scanning it with their mobile. By interacting with the mural, people will be able to hear the story behind the artwork, hear first hand from the artist, share their thoughts and take immediate action to make a difference.
The artistic intervention was inaugurated at the beginning of the Forum organised by UN Women and co-chaired by France and Mexico, which aims to promote gender equality in the two cities. This project was made possible thanks to the impulse and support of ManpowerGroup, a United Nations Global Compact company, and activists in the field of gender equality.
In the words of the Mayor of Paris, Anne Hidalgo, "This mural will highlight the commitment of our cities and will encourage passersby of all generations to join this essential quest for a better life together.”
Photos: @CYVisualsShareJuly 06, 2021