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Return Briolf's Name Origin
As you already know, Briolf is a Catalan family business, which currently owns several companies in different industries both in Catalonia and abroad. Thanks to its evolution in recent years, it has become one of the leading industrial groups, mainly in the field of paints and adhesives.
Notwithstanding, this is actually the result of a long journey, when Roberlo was established almost 55 years ago with the humility, passion, and enthusiasm that most family businesses in our country have, another clear example of which is Montana.
After many years of positive evolution, it was a strategic commitment to diversification that led Roberlo’s owners to opt for an industrial group model, which would give shape to this idea in order to guarantee the project’s long-term sustainability.
At that point, it was necessary to find a name that would define this new reality as a group. As usual, many options were put forward; some were linked to the name Roberlo, others referred to the markets where the companies operate, others were more on the creative side, etc.
This is when the name Briolf finally came up ... A name that refers to an ancient town entity, located in the municipality of Sant Miquel de Campmajor, in the Pla de l'Estany, where you can still find the Shrine of San Esteban de Briolf, a Romanesque construction from the 12th century.
A name that is tantamount to strength and resonance, while conveying its ancient bond with our house, which resists and rebels against the passage of time.
A name that also reflects the way we want our project to be; rooted in our country, persistent over time, and imbued with authenticity and uniqueness. A project with a soul.
ShareMarch 13, 2023Categories