WEPROGRESS by Servei Estació: WEPRO in the Heart of Barcelona

Did you know that the iconic Servei Estació store started out as a gas station? Today, it is a retail destination that “has everything”… and that statement is no exaggeration. The store offers more than 55,000 product references across a wide range of categories, including DIY, crafts, hardware, decoration, scale modelling, and much more.

We spoke with Xavier Peraire, who shared some interesting facts about this emblematic store, where customers can find the full WEPRO range in the heart of Barcelona.

Could you explain your role at Servei Estació?

I am Xavier Peraire, Store Manager at Servei Estació. My role involves coordinating the overall operation of the store, from team management to optimizing the customer experience and product selection, always striving to adapt to the needs of both private customers and professionals.

Servei Estació is an emblematic materials store in Barcelona. What can you tell us about the history of this retailer?

Servei Estació is a benchmark in Barcelona within the materials and DIY sector. With a long-standing history, it has always been characterized by offering an extensive range of materials, many of which are difficult to find elsewhere. Our philosophy has always been to provide practical solutions for both professionals and individuals while maintaining a personalized and specialized approach.

The city of Girona has its own Servei Estació. What makes it different?

The Girona store preserves the essence of Servei Estació while adapting it to its local environment. While Barcelona has a larger volume and a wider product offering, Girona delivers a more localized experience, focused on the specific needs of customers in the area, while maintaining the same level of expertise and service.

Despite having the size of a large modern retail chain, should it be considered a traditional retail store?

Servei Estació is a hybrid model. In terms of size and assortment, it could be compared to modern retail chains, but it still retains the soul of a traditional store: personalized advice, in-depth product knowledge, and close customer relationships. That combination is precisely one of our key differentiating factors.

How did the relationship with MTN begin? Which products were first introduced?

The relationship with MTN developed naturally, as we share a common vision focused on quality and specialization in paint products. Initially, we introduced some of the brand’s most recognized spray products, and over time we have expanded the range in response to customer demand and market developments.

Which WEPRO products can customers find at Servei Estació?

Today, Servei Estació offers a strong representation of the WEPRO range, particularly focused on technical solutions for professionals and demanding users: primers, technical sprays, maintenance products, and specific solutions for practical applications in workshops and construction projects.

Which MTN product would you highlight?

One of MTN’s standout product categories is its range of Specialty sprays, thanks to their versatility, ease of use, and professional-quality finish. They are highly valued by both professionals and DIY users looking for quality results through a simple application process.

Online vs. physical store: how do you see the future of the DIY sector?

The future lies in the coexistence of both channels. Online retail provides convenience and quick access to a broad product offering, while physical stores remain essential in the DIY sector because of expert advice, hands-on product experience, and the ability to solve customer needs immediately. At Servei Estació, we are committed to integrating both worlds to deliver the best possible customer experience.