Montana Colors was present at the international fair ‘Alimentaria’, one of the most important food and drinks fairs held in Europe, and all thanks to the collaboration with the well known chef Carles Abellán from Barcelona and his new culinary adventure: YANGO Urban Food.
As the name itself indicates, we are talking about a new space which concept is based on the classic catalan sausage ‘yangonissa’, served with bread and with different sauces and toppings picked up from different parts of the world (Shanghai, NY, Perú, Barcelona, among many others).
This is a project which now has become reality, and it is presented with a strong graphic identity through the works of the studio Inocuo The Sign.
Our collaboration as a brand is based on the contribution of some of our spray cans in the form of sauce dispensers used during the live action painting made by Sawe. The writer and artist was in charge of customizing the truck with tags influenced by brazilian pixaçao during its presentation. A perfect moment for putting our new MTN Water Based 300ml cans to the test, and also a great show of how to use our Dabbers filled with Tempera Paint.
More information and pcitures at Mtn-World.com
In the early '90s, graffiti was considered, by all of the American and European spray paint companies, to merely be an act of vandalism. It was of no interest to any of the companies, because it wasn't yet considered to be profitable. At that time, the discovery of this passionate cultural revolution was what propelled the founders of Montana Colors to lay the groundwork for the creation of the first spray paint made especially for graffiti and, in that way, fill that hole in the market.
With this beginning, the lines to follow were clear: get to know the scene and support it from the very start. Thus, the main goal was set: to produce a specific spray to meet the demands of graffiti writers; something with high quality, a wide range of colors and, above all else, a very affordable price. With the passing of the years, our motto remains the same: support graffiti and respect each other and the environment.
Our actions are what differentiates us from the rest, and one of the defining values of Montana Colors is its independent character. This value, a difficult one to maintain and accept in this globalized world which we inhabit, has been achieved by our dedication to producing a unique and original product, manufactured following a traditional process which maintains the highest guarantee in the quality of its finish.
This fact has made Montana Colors, in its 18 years of independence, the leading international brand for spray paint made especially for graffiti. We don't simply dedicate ourselves to the market generated by graffiti, we also feel part of the movement; we grew with it. We are not a multinational company, nor are we machines; we are people with a great passion for what we do each day.