MONTANA SHOP MADRID turns 5 years old and from MONTANA COLORS we’d like to celebrate like it deserves to be celebrated, by bringing three urban culture and graffiti related activities to (exhibition by Zeta, Saturno and Blize, collective project "One World, One Wall" and MTN Speed Throw Ups competition), FESTEEN 2015, the 3rd adolescent cultural festival in Madrid, this coming October 3rd and 4th (saturday and sunday) at the MATADERO Madridspace.
* Illustration by Saturno "The Creatter".
Montana Colors is completely against, and actively takes action against this barbaric practice that happens in Spain every year. In some cities like our own, Barcelona, and its region, Catalunya, this atrocious spectacle is prohibited. We are terribly ashamed that in a country like Spain that has such interesting culture and good people, that there are people who continue to boast about this evil act that they call art.
Jordi Rubio, Montana Colors founder
* Photo (home) by traslosmuros.com
In the early '90s, graffiti was considered, by all of the American and European spray paint companies, to merely be an act of vandalism. It was of no interest to any of the companies, because it wasn't yet considered to be profitable. At that time, the discovery of this passionate cultural revolution was what propelled the founders of Montana Colors to lay the groundwork for the creation of the first spray paint made especially for graffiti and, in that way, fill that hole in the market.
With this beginning, the lines to follow were clear: get to know the scene and support it from the very start. Thus, the main goal was set: to produce a specific spray to meet the demands of graffiti writers; something with high quality, a wide range of colors and, above all else, a very affordable price. With the passing of the years, our motto remains the same: support graffiti and respect each other and the environment.
Our actions are what differentiates us from the rest, and one of the defining values of Montana Colors is its independent character. This value, a difficult one to maintain and accept in this globalized world which we inhabit, has been achieved by our dedication to producing a unique and original product, manufactured following a traditional process which maintains the highest guarantee in the quality of its finish.
This fact has made Montana Colors, in its 20 years of independence, the leading international brand for spray paint made especially for graffiti. We don't simply dedicate ourselves to the market generated by graffiti, we also feel part of the movement; we grew with it. We are not a multinational company, nor are we machines; we are people with a great passion for what we do each day.